A wall of flat screen TVs with different images on each one

What Next? The Convergence of Arts, Culture and Distribution Technology

Digital Distribution

The Media Provision Cycle of product/content development — distribution — exhibition — consumption — feedback/evaluation is generally applied to the media industries. The model is adaptive and useful for considering the opportunities for online arts and cultural content engagement.

Media Provision Cycle

Digital Convergence

The Australia Council Discussion Paper also highlights what a catalyst the pandemic has been to force a ‘need to explore and develop new models for future financial sustainability.” It goes further to ask the question: “what digital models can the arts and cultural industries develop for making arts experiences accessible and innovate and supporting arts businesses to be viable?”

Audiences as Digital Consumers

A risk of what is an inevitable convergence will be the ‘loss’ of audiences.

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